In preparation for the Pelicans City Edition uniform launch, I created an alternate branding tool kit to support the new look. Channeling the dark bayou waters and the mystery of
New Orleans, green smoke and gritty textures brought
scroll stopping visuals. I created varying social media templates and marketing materials to be used when the team wears City Edition.

Following the In-Season Tournament, the New Orleans Pelicans purchased the NBA-provided court. With the help of Praters Flooring, the old paint was sanded down to the original hardwood. This allowed for the team's first-ever alternate court. My design was selected by leadership to represent this special occasion. The court mimics our alternative digital branding and is now used each time the Pelicans rep their City Edition uniforms.